Smarter Than Traditional CRMs

For today’s healthcare professionals, personalization is table stakes and pharma companies are expected to know when, where and how to deliver information. That’s where IQVIA Orchestrated Customer Engagement (OCE) comes in. A game-changing intelligent engagement platform that unlocks real business value for life science companies and HCPs alike.

By going beyond traditional CRM systems and embedding real-time intelligence into user workflows, OCE enables commercial teams to make smarter decisions and turn HCP interactions into valuable partnerships.

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Your New Secret Weapon

IQVIA OCE makes it easy for organizations to master today’s digital landscape.  Smart, self-optimizing and natively compliant, OCE enables commercial teams to know more, see more and do more.  Powered by IQVIA Connected Intelligence™ and behavior changing capabilities, OCE provides role-specific intelligent workflows that improve decision making and make HCP engagement smarter, faster, and more convenient. 

Engage with confidence, knowing you have the right customer data, interaction history, and real-time insight for a 360-degree view of customer needs.
IQVIA Orchestrated Customer Engagement Solutions
OCE Personal

Create exceptional customer experiences through intelligence-driven personal engagements.

OCE Digital

Coordinate multichannel marketing touch points for timely and personalized communications.

OCE Connect

Empower HCPs with on-demand access to digital services and compliant, personalized resources.

OCE Optimizer

Optimize resources and engagement plans across all customer interactions.

HCP HCO Engagement Management

Enable compliant planning, management, contracting & payment of HCPs & HCOs globally.

OCE Remote Engagement

Engage remotely on your customer’s terms in a flexible, personalized, compliant manner.


An expansion of the OCE platform to meet the evolving needs of life sciences commercial teams, OCE+ enables a smarter way to work.

A Smarter Way of Working

orchestrated customer engagement
orchestrated customer engagement

Rethink Engagement. Redefine Value.

More stakeholders, more channels and higher expectations require life science companies to take a smarter approach to customer engagement. Meet HCPs on their terms with seamless, personalized engagements that fulfills changing needs and improves results.

IQVIA OCE bridges intelligence with experience for HCPs and commercial teams alike. Intelligent connections across the commercial ecosystem improve collaboration across teams, drives HCP-centric experiences, and enables user-centric smart workflows for better decision making.

IQVIA's Coverage

350+ customer adoptions

of at least one OCE application with companies ranging from Top 10 Pharma and Biotech, Specialty Drug, Consumer Health and MedTech
IQVIA's Coverage

80,000+ OCE users

improving HCP engagement with behavior-changing intelligent workflows
IQVIA's Coverage

110+ countries live

with an OCE application, transforming commercial teams’ productivity around the globe
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