Smarter Than Traditional CRMs
For today’s healthcare professionals, personalization is table stakes and pharma companies are expected to know when, where and how to deliver information. That’s where IQVIA Orchestrated Customer Engagement (OCE) comes in. A game-changing intelligent engagement platform that unlocks real business value for life science companies and HCPs alike.
By going beyond traditional CRM systems and embedding real-time intelligence into user workflows, OCE enables commercial teams to make smarter decisions and turn HCP interactions into valuable partnerships.
Your New Secret Weapon
Engage with confidence, knowing you have the right customer data, interaction history, and real-time insight for a 360-degree view of customer needs.
Create exceptional customer experiences through intelligence-driven personal engagements.
Coordinate multichannel marketing touch points for timely and personalized communications.
Empower HCPs with on-demand access to digital services and compliant, personalized resources.
Optimize resources and engagement plans across all customer interactions.
Enable compliant planning, management, contracting & payment of HCPs & HCOs globally.
Engage remotely on your customer’s terms in a flexible, personalized, compliant manner.
An expansion of the OCE platform to meet the evolving needs of life sciences commercial teams, OCE+ enables a smarter way to work.
A Smarter Way of Working
Rethink Engagement. Redefine Value.
More stakeholders, more channels and higher expectations require life science companies to take a smarter approach to customer engagement. Meet HCPs on their terms with seamless, personalized engagements that fulfills changing needs and improves results.
IQVIA OCE bridges intelligence with experience for HCPs and commercial teams alike. Intelligent connections across the commercial ecosystem improve collaboration across teams, drives HCP-centric experiences, and enables user-centric smart workflows for better decision making.
350+ customer adoptions
of at least one OCE application with companies ranging from Top 10 Pharma and Biotech, Specialty Drug, Consumer Health and MedTech80,000+ OCE users
improving HCP engagement with behavior-changing intelligent workflows110+ countries live
with an OCE application, transforming commercial teams’ productivity around the globe