See markets more clearly and opportunities more often.
Bring precision engagement to precision medicine
You need to find the right patients, discover the right doctors, and support both of their unique journeys. This type of precision engagement isn’t easy; it means not just answering the questions at hand, but proactively identifying and solving for new ones.
Artificial intelligence and machine learning can help. By extracting unique insights and making new connections, you can
- Find creative openings for differentiation
- Build a more precise communication strategy
- Deliver effective support programs that help patients stay on treatments
- Create a multichannel strategy that reaches doctors where they are
- Design launches for specialty treatments that earn payer approval
4 Strategic Areas Driving Commercial Success in Today's Market
Our panel of experts explores key strategic areas that can help you adapt to today’s dynamic commercial market infrastructure. Register below to learn more.
How pharma can harness AI & machine learning to analyze vast customer data sets|while still adhering to data privacy laws
How pharma companies are harnessing artificial intelligence and machine learning, rich real world data, and deep pharma knowledge to increase sales while reducing overhead.
Rethink your field and virtual deployment strategy
Elevate the deployment of contract resources by combining experience with data, analytics, and technology to improve productivity and effectively drive patient outcomes.
- Contract Sales
- Patient Services
- Access and Reimbursement
- Clinical and Medical Education
40+ offerings
Commercial offerings using artificial intelligence and machine learning$20M increase
in revenue in a 7 month span by a mid-sized pharmaceutical company using customized machine learning.31K+ HTA records
helping inform payer decisions27K price records
including treatments at each available pack size and strength across the EU-5 and the USDiscover proven strategies and insights refined over more than 5,000 launches around the world.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
Understand how payers, providers, and patients define value, and accelerate market access for new and innovative products.
Ensure your stakeholders are getting the information they need, when and where they need it, to see where your product can improve outcomes.
Effectively engage with patients to help improve adherence, drive better disease understanding, and deliver treatment value.
Maximize the value of your brand with personalized, precise, and efficient communications.
Finding new potential at every stage
At every stage of the brand lifecycle there is untapped potential to accelerate growth and surpass your competition. Know where there is opportunity and what the best action is.
- In pre-launch, better understand patient segments, disease progression and likely co-morbidities, so that portfolio planning and patient support is proactive, not reactive.
- At product launch, create more precise segmentation and targeting strategies so your sales teams are set up for success.
- For mature brands, ensure physicians get the information they need, when they need it - especially for mature brands that face more competition.
- At loss of exclusivity, identify undiagnosed patients that are candidates for combination therapies.
Building the confidence to innovate
We know you have stakeholders to please and bottom lines to hit, and that innovation can be met with internal skepticism. Everyone wants assurances, and we can help.
Use cases: Digital Health, using Commercial Analytics powered by AI and machine learning, pricing and market access
Case studies: Learn about specific client challenges and delivered solutions that drove commercial success
Pilot programs: Get hands on and test the viability of our new tools for your commercial project
Example: A client had 4 digital health use cases that had been identified as priorities, but with no working overview of the scientific and technology landscape. Working with IQVIA's Digital Health Consulting team, the customer achieved line-of-site to the entire landscape, refined their priorities, and moved from vision to proof of concept.
